Radio is a large and powerful medium. Nielson Audio reports 243 million people listen to the radio and have the potential to listen to advertisements.
Small businesses, medium businesses, and even larger companies looking to expand their customer base find incredible value in using radio for advertising as its reach continues to expand. However, buying radio and making sure your radio campaign is effective are two very separate things.
This guide will cover topics such as:
If you’re considering buying radio for the first time, or coming back to it after a period of off-air time, or just want to learn more about how to do it better, this is the guide for you.